Think about it: We are living in the most digitalized world ever. Everything is electronic and information in huge quantities is transferred around the world in nanoseconds.
BUT:
We moved office just last weekend with 400 reusable paper cartons. And as with every move you start to sort out. And what was I sorting out: Tons of PAPER. Printed paper, catalogues, flyers, brochures, of all sorts and of all categories. Selling products and services by sending fat thick catalogues around the world still seems to be very fashionable. And I guess there still must be people out there actually reading a city destination catalogue with 200 pages which by the time it is printed is already outdated and inacurate.
IS there anybody out there that actuall READS them??? I don’t. I have no opt-out solution so I have been sent approx. over 200 kilograms (400 pounds) of 4c printed paper over the last 4 years.
Now I know that the internet also is a very energy consuming media, but it is at the tip, it is acurate and available 24/7 globally.
Dear publishers, dear catalogues producers around the world, I know you will hate me for this, but please do NOT send me unrequested paper, think CSR.
No comments:
Post a Comment